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Why white space on slides is better for corporate presentation

This quarter, we would like to share with you a topic that closely related to corporate presentation: white space on slides. 

This is a design term referring to space that is not occupied by text, images or other visible page elements, or you may call it “blank space”.  It is an integral design technique because it tells our brains which elements on the slide are the most important.

Basically, there are two major types of white space:

Active White Space -  this is chosen intentionally with the conscious effort to place emphasis on a certain idea.

Passive White Space-  this happens naturally when space automatically exists between words on a line or surrounding a graphic element.

 

There are 5 reasons why white space is better for presentation slides :

1. White space creates separation

Do you want to avoid slide clutter? Your audiences hate seeing overcrowding text and diagrams on a single title slide. If you can relate to these challenges, then you can understand the importance and need for white space. White space creates separation between objects and forces a designer to kill the clutter.

 

 

2. White space attracts the eyes

White space is blank. There is absolutely nothing to look at when it is fully being utilized. Therefore, the good news is if it surrounds something, the “something” really stands out.

 

 

 

3. White space creates balance

Programs like PowerPoint allow designers to customize a seemingly infinite number of details such as the size, color, and shape of text and visuals. By adding white space, you can bring balance and harmony to a mix of design elements, such as a lengthy body of text and geometric shapes as shown in the web page below.

 

 

4. White space implies sophistication

Not sure if you aware, many of the world’s most admired and famous brands utilize white space. It screams luxury. It shouts elegance. Effectively use of white space stands for sophistication, high-class and uniqueness.

 

 

5. White space improves readability

If you want to give a deep impression of your slides, try to utilize white space because white space makes text easier to read. According to a study done at Wichita State University, white space actually increases comprehension and is more favorable to readers and observers.

 

 

Remember : white space – it’s simple, powerful and highly effective.

 

This newsletter is for information purposes only.The names of actual companies and products mentioned herein are the trademarks of the respective owners.


 






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