The most important part of the Landing Page - the main headline is the first clear message that informs your visitor what the content is all about.

Think of it as a sentence that provides the sense of the message and makes a claim that your product or service can help your business.

2. Call to Action (CTA)

In addition to the big colorful button labeled "Sign up" or "Buy Now", don't forget to explain the benefits of your offer: what visitors get by signing up, what they are signing up for, how much it costs (if anything) and how often they will be contacted.

3. Purpose of the Landing Page
What's important is the "big idea" of your Squeeze Page or Sales Page — the Landing Page strategy you choose in order to acquire subscribers or sell products and services. Make sure all the elements work together to communicate your message clearly. Set a limit on the number of different elements or sections, to avoid distracting your visitors.

4.  Interactivity
As we mentioned, make the main section of your Landing Page content short and concise. Solution: interact with your visitors. Place buttons or links (such as "Learn more" or "Read more") next to your paragraphs. That way, your content is distilled into smaller chunks, while more detailed information is easily accessible.