1.

As a growing business, it is important that you integrate video into your online marketing efforts. Even if you start with a basic video tip on how to best use your product or service. Also, you can offer value. FAQs , these are questions frequently asked by your customers or clients, e.g., as an insurance company, you might record an answer to "What is the company strength?" SAQs (Should Ask Questions). These are questions your customers or clients should be asking but aren't. This is additional valuable information that will make their lives easier or save them time or money, e.g. how can we get more bonus in this shopping mall.

2.

Include a call to action, e.g. ask for referral or sharing.

3. Tag. Use relevant keywords in the video titles and descriptions when you upload them to sites like YouTube. Search engines will find it much easier to index your video file.

4. Address objections.
Respond to any objections that have surfaced about your products or service. Videos are a great way to connect with upset customers because they can look at your face and see that you are sincere.

5. Pick a focus.
Make sure the video has the essence of your brand personality and carries a single message or story. Do not try to cover all stuffs in a 60-second video.

6.

Upload them to your site, app, intranet. Make your video's visible to all your channels.

7. Keep it short.
Videos should be short and to the point. User can select the related video with table of content. So give them the message in less than two minutes.

ACE Insurance Limited (“ACE Hong Kong”) is a member of the ACE Group of Companies® (the “ACE Group’), one of the leading global providers of insurance and reinsurance. The ACE Group is distinguished by its underwriting expertise, superior claims handling and global franchise. ACE has a physical presence in more than 50 countries and commercial and clients in over 170 countriesStrategies.

Solution
To raise public awareness of ACE in HK, we have created a series of flash animation to strengthen the brand equity in online platform. We have applied the taxi express service to highlight the speedy and reliable services from ACE.

Result
As the result, the crazy ad campaign is successfully to raise public awareness.

Worldfamily Online Media Services

Share our hopes and dreams to exchange a new way of thinking, singing songs in unison, these are only a number of interpersonal communication in a small part of the joy of it. Worldfamily is one of the popular children learning service provider in HK, Taiwan and China.

Solution
We delivered creative solutions including concept development, graphic to enlighten the campaign. We have developed below the line advertising and online media. The campaign can be launched successfully to communicate the brand's value, great career values.

Result
Worldfamily is satisfying our work and we built a greater business relationship because we finished the task in fast way and published successfully at tight schedule. In addition, we have met the standard with different online publishers.

Rogaine

Rogaine was introduced by The Hong Kong Award for Young People (AYP) in 2007, and the first Rogaine competition in Hong Kong was held in the same year. Rogaine is an all-rounded challenge which matches perfectly with the all-rounded development promoted by AYP.

Solution
We have created a professional website layout to match up AYP and Rogaine, the website design is mainly use modern colors and professional photos. We have include previous contest information for sharing. Also, the application can be done online to smooth the registration process.

Result
It helps transferring website to audience directly and successfully. Also, hyperlink captures information from website to audience and increases audience’s interest or awareness to receive information.